China's 'hot mum' photo contest where you can't tell difference between parent and child

Dozens of photos of potential winners were sent into Weibo after the search started.
But some of the mothers look so similar to their daughters it is difficult to tell them apart and instead they look like sisters.

It is not clear what the prize is yet or whether the title of 'hottest mum' is enough for potential winners.
Some of the mothers and daughters look like sisters, This is partly due to the heavy filters put on the photos which blurs out any features associated with aging, but also due to the age of some of the mothers.

Some of the mothers are seen in 'natural shots'  posing with their daughters as they walk along the street or dine out in a cafe.